Story Your Way to Social Media Success

Best Audience: Practice Owners, Professional Conferences, Manufacturer Trainings, Universities, Entrepreneurs

Social media marketing has evolved.

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The future of social influence requires switching from relaying product facts to telling engaging stories that inspire trust and influence behavior.

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Learn how to capture attention and keep your audience engaged with proven techniques to craft authentic messages.

With an increasingly distracted marketplace, your social media strategy must appeal to logic, emotion and core values.

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D’Anne inspires audiences and gives them the confidence to switch the story default to increase effectiveness, enhance relationships, and ultimately generate more revenue.

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Think about it. Previously, all other things equal the business with the best location won.  Now, whoever has the best story, wins.

#1

D’Anne takes her audiences on an interactive, hands-on journey to

• Understand the chemistry of human communication and how storytelling can be as powerful as a direct experience.

• Understand the unique power of our stories, the lessons we learn from them and the universal truths that tie all humans together.

• Learn easily accessible ways to get clarity on your message.

• Make stronger connections with people in a shorter amount of time.

• Take proven storytelling strategies and translate them to your unique voice.

#2

Addressing the Confidence Gap

Best Audience: Universities, Professional Associations, Manufacturer Trainings, Conferences, Entrepreneurs

Despite our progress, clinical providers often appear invisible at key points in the changing healthcare conversation with other professionals and consumers alike. Could our collective self-doubt or inflated self-importance be our undoing? This invisible chasm can sideswipe achieving personal and professional goals. A growing body of evidence shows the impacts of confidence in the workplace. Success correlates as closely with confidence as it does with competence. Examining the implicit biases that exist and how we can work together to bridge the gap.

D'Anne teaches the art of bridging your gaps where you will learn to

• Identify the key aspects of how confidence (or a lack of) can hinder personal and professional success

• Evaluate the science behind the effects of confidence on the brain and body

• Understand the potential of the overconfidence bias to derail our collective success in today’s healthcare arena

• Practice tangible ways to challenge the status quo mindset and forward both the profession and the individual practitioner’s goals.

Is it a confidence deficit, a misunderstanding of self-importance or a just plain opportunity gap that prevents industry leaders from achieving their full potential? Students and seasoned professionals alike are seeking tangible ways to view the future of the profession and their place within it.  Science exists that can shine a light on our shortcomings and lead us toward a new way of stepping into the future. 

Bring your true authentic self, a desire of self-discovery and an openness to participate in transformation.